Actress Evan Rachel Wood has been named the face of an upcoming Gucci fragrance campaign. "I chose Evan Rachel Wood as she has very strong character," Gucci's creative director Frida Giannini told WWD. "She's young, but rising and [an] influential figure. I didn't want to offer this project to someone overexposed or too well known. Instead, I wanted a fresh individual that would coincide with the image of the project." {Racked}
Meanwhile Alexa Chung has been signed as the new face of Lacoste fragrances.
'I'm very flattered that Lacoste invited me to model for its new female fragrance. I've always liked Lacoste's casual chic image,' she says, 'so I'm excited to be representing the brand in this new campaign.'
In other beauty news: next Wednesday, June 23, Topshop kicks off a four-day tour of New York in its own magic bus in promotion of its new line of makeup.
The itinerary?
Thursday, they'll ship a busload of personal shoppers to Washington Square Park, where one lucky winner will come away with a $250 shopping spree. Friday, they'll set up a DIY booth in McCarren, and Saturday they'll return home to Soho for a beach party with frozen lemonade in front of the store.
According to Racked.com, as with all things Topshop, the line is trendy, relatively well-priced, and not for the shy. It's broken into two parts: A core collection of basics like lip gloss ($10), mascara ($14), and blush ($12); and a "Trend" collection featuring things like a $12 glitter pot and a $25 item called a "feather cheek adornment." It's always hard to tell what makeup is like until you try it, so we're going to have to reserve further judgment for now. The packaging is pretty cute, though, right?
All aboard?
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