According to Fashionista.com, an editor over at Jezebel received a tip that fashion writer Derek Blasberg asked YSL to pay him $2,500 to cover a party for Style.com, where he’s Editor-at-Large (usually a title that comes with a retainer.)
According to Fashionista sources, Style.com’s freelancers receive, on average, around $100 for covering a party (and $25 for regular posts), but we’re assuming Blasberg’s retainer affords him a bit more. He is a fairly big name, after all, with a recently-published book and steady gigs with Harper’s Bazaar and V.
Last month, the Federal Trade Commission (FTC) began cracking down on "blogger gifts" with a set of guidelines, stating that bloggers who make an endorsement must disclose the material connections they share with the seller of the product or service. And while decisions will be reached on a case-by-case basis, the post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement.
In short, Derek Blasberg might be in some deep poo.
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